-40 lbs
MR
Marcus R.
Financial Analyst
Before
218 lbs
28% body fat
After
178 lbs
14% body fat
Duration20 weeks
"I had tried every diet for 6 years. Alican built the first program that actually worked around my 70-hour work weeks."
Now accepting applications
DISCOVER
YOUR POWER
Reach your goals with science-based methods and 1-on-1 guidance. A program, nutrition plan, and unlimited support — built just for you.
143+Clients Transformed
14 kgAvg. Loss
94%Adherence Rate
10+Years Experience
Client ResultsReal people.
Real people.
Undeniable results.
Not stock photos. Not influencer promises. Just verified client transformations — measured, documented, and reproducible.
0+
Clients Transformed
0 lbs
Average Result
0%
Success Rate
-33 lbs
SL
Sarah L.
Hospital Physician
Before
165 lbs
34% body fat
After
132 lbs
21% body fat
Duration16 weeks
"Night shifts, zero time, constant stress. He made it work. Down 33 lbs without giving up my lifestyle."
+12 lbs muscle
JK
James K.
Tech Entrepreneur
Before
195 lbs
22% body fat
After
195 lbs
12% body fat
Duration24 weeks
"I didn't lose weight — I replaced fat with muscle. The body recomposition was exactly what I wanted."
Individual results vary. All transformations achieved through customized programming and full compliance.
Proof, Not Promises
Real Transformations
Real people. Real discipline. Real results. Every transformation shown represents consistent coaching, structured training and long-term accountability.
DKBefore
DKAfter
David K.
Online Coaching · 22 weeks
“I'd lost and regained the same 30 pounds for a decade. This was the first time someone built the whole system around my life instead of asking me to rebuild my life around a diet.”
Measurable Results
-42 lbs
Weight Change
-16%
Body Fat %
-7 in
Waist Measurement
+68%
Strength Increase
+6 lbs
Lean Mass Gain
More Transformations
About the CoachAlican
Alican
Demir.
Alican Demir
CSCS · PN L2
CSCS — NSCAPrecision Nutrition L2Online Coach · 10 yrsBody Recomposition Expert
The Mission
I built Demir Coaching because I watched brilliant, driven people fail at fitness — not from lack of effort, but from lack of the right system. Generic programs built for athletes don't work for professionals with real lives.
After 10 years coaching thousands of training sessions, I've distilled everything into one philosophy: your transformation has to be designed around your life, not the other way around. That's what premium 1-on-1 coaching delivers.
Timeline
- 2014
Started personal training, first 50 clients
- 2016
NSCA Certified Strength & Conditioning Specialist
- 2018
Precision Nutrition Level 2 Certification
- 2020
Launched Demir Coaching — 100% online model
- 2022
First 100 online transformations documented
- 2024
143+ clients, USA & worldwide presence
Philosophy
01
Science Over Trends
Every protocol is built on peer-reviewed research. Not influencer logic. Not bro-science.
02
Your Life, Your Program
A program that ignores your work hours, travel schedule, and stress levels isn't a program — it's a guess.
03
Sustainable by Design
The goal isn't to get you to a finish line. It's to redesign how you live, permanently.
ProgramsChoose your
Choose your
path forward.
Every program is built from scratch around you. No templates. No copy-paste plans. Not ever.
MOST POPULAR
Online Coaching
The complete transformation system.
Custom training + nutrition + weekly check-ins delivered through our coaching app. Built around your schedule, refined every week.
- Fully customized training program
- Weekly nutrition protocol
- Weekly video check-in call
- Daily messaging access
- Biweekly program adjustments
- Sleep & lifestyle optimization
- Progress tracking dashboard
From $349
/ month
POPULAR
Nutrition Coaching
Eat smarter. Not less.
Precision macro targets, meal frameworks, and habit protocols — custom-built for your goals, lifestyle, and food preferences.
- Custom macro & calorie targets
- Meal framework templates
- Supplement guidance
- Weekly nutrition check-in
- Restaurant & travel strategies
- Habit formation system
From $199
/ month
PREMIUM
Hybrid Coaching
In-person + online precision.
The highest-touch experience available. In-person sessions layered with online support — for those who want the absolute best.
- Everything in Online Coaching
- 4 in-person sessions / month
- Real-time form correction
- Biometric assessment
- Priority scheduling
- Direct phone access
- Quarterly progress photoshoot
From $599
/ month
INDIVIDUAL
Personal Training
One session. Zero guesswork.
Individual in-person training sessions for those already working with a nutrition coach or needing expert technical guidance.
- Technique & form mastery
- Session-specific programming
- Warmup & recovery protocol
- Post-session feedback report
- Exercise library access
From $150
/ session
All prices are starting points. Final investment is discussed during your application call. Spots are limited by design.
The DifferenceWhy
Why
Demir.
Every coaching service promises results. We deliver a fundamentally different system — one built for how you actually live.
Scientific Programming
Every training variable — volume, intensity, frequency, rest — is calibrated to your physiology and periodized for long-term progress.
Fully Custom, Always
Your program is rebuilt every 4–6 weeks based on real data: your biometrics, adherence rate, recovery markers, and lifestyle shifts.
Weekly Check-Ins
No going dark. Every week: a structured progress call, video analysis, and protocol adjustments. You're never left guessing.
Precision Nutrition
Flexible macros, food preferences, travel protocols, and social eating strategies. Nutrition that fits your life — not the reverse.
Habit Architecture
We don't just give you a diet. We redesign the environmental triggers, cues, and rewards that drive your daily decisions.
Full Accountability
Daily app check-ins, weekly calls, and performance data tracked over time. You're held to a standard — and so am I.
The ProcessHow it
How it
actually works.
No confusion. No ambiguity. Just a clear, proven system from day one.
- 01
Apply
5 minComplete a short application form. Tell us about your goals, history, obstacles, and what you've tried. Serious applicants only — that's how we keep results high.
- 02
Discovery Call
45 minA 45-minute call where we map your physiology, lifestyle, training history, and exact goal. This isn't a sales pitch — it's a deep diagnostic session.
- 03
Custom Build
72 hrsYour program is built from scratch within 72 hours. Training architecture, nutrition protocol, weekly schedule, and coaching app onboarding.
- 04
Execute
OngoingYou train. You eat. You log. Daily check-in via app. Real-time feedback on form, energy, sleep, and adherence. Never alone in the process.
- 05
Refine & Scale
Every 4 wksEvery 4 weeks, a full program rebuild based on your data. What worked gets amplified. What didn't gets replaced. Progress is compounding.
Ready to start? Step one takes 5 minutes.
Begin Your ApplicationThe PlatformYour coaching,
Your coaching,
organized.
This is the actual coaching platform you get — training, nutrition, progress, check-ins, messaging, and accountability, all in one personalized dashboard. Direct access to your coach. A real system, not a PDF and a WhatsApp thread.
demircoaching.com/dashboard
Everything you need, the moment you log in.
Your workout, nutrition targets, and latest coach message — all in one place.
Today's Workout
Upper Body Strength
5 exercises · 45 min
Nutrition Target
2100
kcal / day
180g
Protein
Step Target
8,000
Upcoming Task
Upload this week’s progress photos
Latest Message from Coach
“Great check-in this week — keep the same pace on nutrition.”
— Alican
Personalized Plans
Training and nutrition built around your goals, not a template.
Weekly Check-ins
A structured rhythm that keeps you moving forward.
Progress Tracking
Weight, measurements, and performance in one view.
Direct Messaging
Real access to your coach, not a support inbox.
Tasks & Accountability
Clear next steps, never guesswork.
Resource Library
Guides and references built for your program.
TestimonialsHeard from
Heard from
those who did it.
Every person below had a reason not to start. They started anyway.
"I travel 3 weeks a month. Every other coach I tried gave me a plan that fell apart the moment I hit an airport. Alican built something that actually works on the road. Down 40 lbs in 20 weeks — the most organized, sustainable process I've ever been through."
MR
Marcus R.
Financial Analyst, NYC
-40 lbs
20 weeks
"I work 60-hour weeks in an ER. I don't have time for 2-hour workouts or meal prep Sundays. Alican built a system that fit inside my insane schedule — and I still dropped 33 lbs and feel better than I have in a decade."
SL
Sarah L.
Emergency Physician, Boston
-33 lbs
16 weeks
"I didn't want to lose weight. I wanted to recomp — more muscle, less fat, same weight. Everyone said it wasn't possible in my 30s. Alican built a plan specifically for that goal and delivered. I look completely different at the same number on the scale."
JK
James K.
Startup Founder, Austin
+12 lbs muscle
24 weeks
"What I appreciated most was the accountability without guilt. When I had hard weeks, Alican adjusted — he didn't shame me. This felt like the first program that treated me like an adult with a real life, not a number to hit."
DM
Diana M.
Marketing Director, Chicago
-28 lbs
18 weeks
"I had been going to the gym for 5 years and plateaued. In 14 weeks with Alican's programming I broke every single personal record I had and dropped 21 lbs. The science behind the program is legit — not bro logic, actual periodization."
RT
Ryan T.
Software Engineer, Seattle
-21 lbs + PR
14 weeks
"I had failed 4 diets before Demir Coaching. What made the difference was the nutrition flexibility — I could eat out, travel, and still hit my targets. No guilt. Just education. 19 lbs down, and I actually understand my body now."
PN
Priya N.
Healthcare Consultant, SF
-19 lbs
12 weeks
Free ToolKnow your
Know your
numbers.
Calculate your daily calorie target, macro split, and BMI — the same starting metrics Alican uses on day one of coaching.
Fill in your details and click Calculate to see your personalized numbers.
FAQYour
Your
questions.
If your question isn't here, it will be answered on your discovery call.
For most people, yes — and often more so. Online coaching removes geography constraints, allows for more touchpoints (daily app check-ins vs. 3x/week sessions), and forces us to build a system you can sustain independently. The weekly call and daily messaging mean you have more access to a high-level coach than any gym allows.
ApplyThe decision
The decision
starts here.
Applications are reviewed personally. If you're a fit, you'll receive a link to book your discovery call within 24 hours.
What happens next
- 01Submit your application (5 min)
- 02Alican reviews personally (24 hrs)
- 03Receive discovery call booking link
- 0445-min deep-dive call — no sales pressure
- 05Program delivered within 72 hours
LIMITED AVAILABILITY
Currently 3 spots open
Client cap is 25. When full, applications go to a waitlist. Apply now to secure your place in review.